Press Releases
HID Global Launches “Customers Come 1st” Promotion for New Customer-Focused Advertising Campaign at ASIS International 2009
HID’s commitment to its “Customer First” initiative reaches new high with promotion to drive customer participation in next wave of the global “I Want” advertising campaign
IRVINE, Calif., Sept. 18, 2009 – HID Global, the trusted source for solutions for the delivery of secure identity, today announced the upcoming launch of its “Customers Come 1st” promotion during ASIS International Conference being held from Sept. 21 – 23, 2009 at the Anaheim Convention Center in Anaheim, CA. The “Customers Come 1st” promotion is geared towards rallying HID customers to submit their ideas for new products, features and services they would like to see in security identity solutions. Winning submissions gathered through the promotion will be featured in HID Global’s “I Want” global advertising campaign that highlights the voice of HID customers, what they would like to see in secure identity solutions and HID’s response to their request.
Customers can participate in the “Customers Come 1st” promotion by visiting HID Global booth #2919 at ASIS and submitting their ideas for new secure identity features and solutions. Either written or video format submissions are accepted at the booth and all submissions will be uploaded to hidglobal.com where website visitors will cast their votes. The customer entries with the most votes will be featured in the company’s next wave of the “I Want” advertising campaign in 2010.
To encourage early submissions, the first 250 customers to visit the HID Global booth and submit their ideas will receive a free HID Global "I Want" T-shirt. If spotted wearing the “I Want” during the first day of ASIS 2009 (September 21), customers are entered into a random drawing to win a pair of VIP box seat tickets to the Los Angeles Angels vs. New York Yankees games on September 21 and 22.
The launch of both the “Customers Come 1st” promotion and “I Want” advertising campaign are natural extensions the company’s “Customer First” initiative and Genuine HID™, whose joint mission is to enhance customer value by delivering superior quality and customer service that reinforces the long-standing customer trust in HID products and solutions.
To learn more about HID Global’s “Customers Come 1st” promotion or for those unable to attend the ASIS 2009 but would like to submit ideas for the “I Want” campaign, please visit www.hidglobal.com/customer1st. “Customers Come 1st” submissions can be entered online beginning September 23, 2009.
About Genuine HID
Genuine HID encompasses a comprehensive set of unique customer benefits associated with Genuine HID products, the Genuine HID Technology trademark to identify third party products deploying HID technology, and the Advantage HID Channel Partner program. Genuine HID’s unprecedented package of value-added advantages is a natural extension of HID Global’s mission to reaffirm that when customers purchase Genuine HID solutions, they are purchasing absolute confidence in performance, value and service.
Media Contact:
Patti Juric
HID Global
(949) 732-2054
pjuric@hidglobal.com
About HID Global
HID Global is a trusted leader in solutions that deliver secure identity for millions of customers around the world. Recognized for robust quality, innovative designs and industry leadership, HID Global is the supplier of choice for OEMs, system integrators and application developers serving a variety of markets, including physical and logical access control, card personalization, eGovernment, cashless payment and industry and logistics. Headquartered in Irvine, California, HID Global has over 1,500 employees worldwide and operates international offices that support more than 100 countries. HID Global is an ASSA ABLOY Group brand. For more information, visit www.hidglobal.com.