Senior Manager, Vertical Marketing (HID565)

HID Global
Austin, TX North AmericaUSAustin, TX

HID Global powers the trusted identities of the world's people, places and things. Every day millions of people in more than 100 countries use our products and services to securely access physical and digital places. Over 2 billion things that need to be identified, verified and tracked are connected through HID Global’s technology. We make it possible for people to transact safely, work productively and travel freely. We work with governments, universities, hospitals, financial institutions and some of the most innovative companies on the planet—helping them to create trusting and trusted physical and digital environments so that they and the people who use them can fulfill their potential. Headquartered in Austin, Texas, HID Global has over 3,500 employees worldwide and operates international offices that support more than 100 countries. HID Global® is an ASSA ABLOY Group brand. For more information, visit

The Senior Manager, Global Marketing will create a world class user experience for customers by developing messaging framework, integrated marketing campaigns and sales enablement material that spans business areas and supports key verticals which are designed to elevate the HID brand and drive pipeline.  Key initiatives to be successful in this role include the creation of vertical buyer’s personas, the development of vertical campaign sand the execution of omni-channel marketing plans. The Vertical Marketing Manager role will be responsible for conducting high quality industry research to elevate the HID Global story as it aligns to customer needs and buying decisions. This role will establish best practices and documentation for verticalized messaging frameworks, positioning statements and support the execution of our go to market message at key industry events and through defined digital channels.

The ideal candidate will have seasoned digital and traditional marketing experience, a creative approach to messaging and go to market planning, an aptitude to work in a highly collaborative, cross-functional team and the ability to thrive in a fast paced, complex environment.

Duties and Responsibilities include:

  • Conduct in-depth research to identify new market opportunities, create vertical buyer’s personas and create marketing plans and sales enablement materials that support cross-BA/cross functional area and key account managers
  • Use research and industry trends to create a go to market framework and messaging platform that supports consumer purchasing preferences and aligns to the Segment team goals
  • Align with appropriate business areas and functional teams to create go to market plans, messaging and materials that support the business goals of HID Global
  • Develop and execute on integrated digital and traditional campaigns to increase web traffic, increase social media presence, raise brand awareness and ultimately drive pipeline revenue
  • Track and measure marketing outcomes including marketing activities, response, leads, sales, retention, and ROI
  • Use voice of customer and user feedback to ensure customer satisfaction and revenue growth and work in step with sales and segment teams to create cross BA sales enablement material

Requirements include:

  • Previous working experience as a Marketing Strategist for 10-12 years, experience with buyers personas creation, content mapping, positioning and messaging framework, campaign execution and optimization and the development of sales enablement material
  • Maintain an in-depth knowledge of CRM software and Content Management Systems
  • Familiarity with SEO/SEM and Google Analytics
  • Strong organizational and project management skills
  • Excellent communication, interpersonal and presentation skills – including the ability to work in complex cross-functional team environment
  • Creative thinker with data-driven analytical aptitude
  • Ability to manage marketing budget and scheduling, determine and track KPIs

HID Global is an Equal Opportunity Employer/Minorities/Female/Disabled/Veteran
If you have a disability which limits your ability to apply online, please contact us at [email protected], to submit your expression of interest in a position with our Company.