Social Media Manager (HID176)

HID Global
Austin, TX North AmericaUSAustin, TX

HID Global powers the trusted identities of the world's people, places and things. Every day millions of people in more than 100 countries use our products and services to securely access physical and digital places. Over 2 billion things that need to be identified, verified and tracked are connected through HID Global’s technology. We make it possible for people to transact safely, work productively and travel freely. We work with governments, universities, hospitals, financial institutions and some of the most innovative companies on the planet—helping them to create trusting and trusted physical and digital environments so that they and the people who use them can fulfill their potential. Headquartered in Austin, Texas, HID Global has over 3,500 employees worldwide and operates international offices that support more than 100 countries. HID Global® is an ASSA ABLOY Group brand. For more information, visit

Join a dynamic Digital Engagement team where you can apply your experience as an innovative B-to-B Social Media Manager to help develop our Social Media Strategy and oversee all global social media programs across our Business Areas.

Duties and Responsibilities include the following. Other duties may be assigned.

  • Develop and maintain a consistent brand voice in all communications and postings.
  • Manage all paid and organic social media on all major Social Media Platforms, continually produce new campaigns and strategies across HID Global’s Business Areas
  • Work closely with Marketing Managers to develop strategy and lead implementation on all social initiatives that support key marketing objectives
  • Work closely with Marketing Managers to define stories and narratives that both support the strategic initiatives and resonate with our target customers and partners
  • Maintain organic social media accounts, ensuring that all content is accurate, compelling, on-brand, and posted according to social calendars
  • Engage social media followers, answering questions and routing inquiries to other teams and functions at HID
  • Strategize, execute, and manage a variety of paid social campaigns from conception, to execution, to analysis
  • Maintain the highest level of knowledge of Paid Social Vendors’ ad ecosystem by staying informed of changes in bid strategies, formats, and optimization.
  • Define metric goals and growth campaigns for social analytics.
  • Continuously measure performance, monitor pacing, optimize campaign performance, establish benchmarks and recommend future tests.
  • Teach others how to leverage data dashboards and reporting tools
  • Remain updated on platform improvements and new offerings in the social media space
  • Work with Customer Insights team to monitor social media and measure sentiment


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience          

  • Minimum of 7-10 years of paid and organic social marketing experience in a B to B marketing team
  • Bachelor's Degree, preferably in marketing, internet marketing or relevant technical field,  or equivalent education plus relevant job experience

Language Skills                   

  • Ability to effectively communicate in the English language, both verbally and in writing.
  • Ability to read and interpret technical journals, specifications, international technical standards, etc.              

Computer Skills     

  • Proficient in MS Office applications, such as Word, Excel, PowerPoint, etc.
  • Familiar with operating systems, such as Windows, etc.
  • Proficient in Social Media Management tools such as Hootsuite, Oktopost, etc…

Customer Expectations

Highlight knowledge, skills, abilities and traits necessary in this role to satisfy our customer's expectations

  • Ability to work collaboratively with a cross-functional internal “customer”, across all business units and regions.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Employee works primarily in an office environment, within a well ventilated area, and is exposed to moderate noise levels.

Work Requirements

  • Compliance to all relevant HID Global policies and procedures related to Quality, Security, Safety, Business Continuity, and Environmental systems.
  • Travel and fieldwork, including international travel may be required. Therefore, employee must possess, or be able to acquire a valid passport.
  • Must be legally eligible to work in the country in which you are hired. 


HID Global is an Equal Opportunity Employer/Minorities/Female/Disabled/Veteran 
If you have a disability which limits your ability to apply online, please contact us at [email protected], to submit your expression of interest in a position with our Company.