Area Sales Manager (HID559)

HID Global
Field Based Europe, Middle East and AfricaUKField Based

The Area Sales Manager (ASM) will promote designated HID Global / Fargo Products in the Middle East and North Africa region, excluding Kingdom of Saudi Arabia and a few GCC countries, through existing Reseller accounts and by identifying, appointing and developing new resellers and develop HID Global presence in key vertical market segments in the region.

For large card printer solution projects the ASM will be involved directly with the integrators and the end customers.

Resellers may be OEM’s, Distributors, Systems Integrators or Value Added Resellers that serve a variety of vertical markets across the region.

The ASM is responsible for promoting sales of card printer hardware, supplies, software & vertical base solutions in the Region through existing reseller accounts and by identifying, recruiting and developing new Resellers.

The ASM is responsible for carrying out HID's global Secure Issuance (SI) strategy within key verticals in his region, ensuring achievement of regional revenue and profit goals.

The ASM must propose ideas and offer consultancy to customers on how to grow their card printer business, help implement and support them to meet growth targets and to resolve complex commercial channel issues.

Duties and Responsibilities include the following. Other duties may be assigned as and when required.
• Develop the territory strategy with the Secure Issuance RSM MEA
• Drive the growth of the Secure Issuance Portfolio in key verticals
o Government
o Instant Issuance in banking, insurance & retail verticals
o Transport
o Education
o Healthcare
• Build relationships with key channel partners and build Partner business plans with a focus on growth activities
• Influence, and build consensus with cross-functional regional stakeholders to ensure attainment of SI performance and implementation of Secure Issuance strategies within the sub-region.
• Oversee the Secure Issuance channel partner business in the region in line with the vertical strategy:
o Joint visit
o In-depth analysis, recommendations & planning activity
o Channel Marketing plans including promotion & incentive
• Responsibility for developing and implementing regional Secure Issuance plans, including:
o Regional GTM strategy, including market segments and target customers served by HID Global
o Geographical channel development, including identifying and attracting new SI market opportunities for HID Global within region
o Regional optimal pricing schedules and marketing touch points
o Work cross-functionally to ensure regional appropriate channel program incentives, promotions, certification requirements, etc. to maximize channel adoption of HID Secure Issuance products.
o Collaborate with regional Marcom & Channel Marketing teams to successfully execute regional GTM strategy.
• Achieve sales targets for Secure Issuance solutions across the region
• Direct involvement with the end user in large projects to promote HID Global/Fargo Products
• Identify and recommend sales opportunities in new and existing markets and increase market share in established markets.
• Provide support to assigned accounts and strategic alliances by providing sales training, pre sales support, and demonstration of equipment and participation in joint end user visits.
• Provide support to assigned accounts and distributors by preparing, managing and executing VAR development plans using sufficient resource available at the time.
• Provide a focal point for the relationships with assigned strategic alliance partners to include the successful introduction of new products, including pricing programs and the co-ordination of key events hosted by business partners in which HID Global/Fargo solutions will display, present or support the event.
• Provide competitive pricing information, competitive situations and customer attitudes for current and future requirements to the Sales Manager and other interested parties.
• Review continually the sales results at all levels of the reseller channels you are responsible for, put in place action programs to make good any shortfall against forecasts, for these accounts.
• Provide sales reports and statistics.
• Perform any other duties as deemed necessary by Management

Market Knowledge:

• Experience in the Secure Issuance market of the Middle East.
• Good understanding of the channel business and capability to manage effectively possible conflicts that might arise in the channel


• To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education / Experience

• Minimum of 7-10 years of successful business development and international market experience with a focus on field facing role
• Strong leadership skills in business development and proven experience to manage and develop a channel in the Middle East
• Excellent people and management skills to interact cross-functional teams, with the channel & end user community.
• Excellent communication & analytical skills.

Language Skills

• Ability to effectively communicate in the English & Arabic languages verbally and in writing.
• Ability to read and interpret technical journals, specifications, international technical standards, etc.

Computer Skills

• Proficient in MS Office applications, such as Word, Excel, PowerPoint, etc.
• Familiar with OS Windows
• Familiar with CRM System, such as SalesForce

Work Requirements

• Fieldwork and international travel, therefore employee must possess or can acquire a valid Passport with no restrictions.
• Up to 50% travel required for the role to the Middle East region.