Digital Marketing Specialist, Marketing Automation (HID1899)

Location: 
Remote North AmericaRemote
HID Global
2021-05-25
Job Type: 
Full-time
Functional Area: 
Marketing
Job Level: 
Mid-Senior Level

Become a Digital Marketing Specialist, Marketing Automation in an Innovative High-Tech Security Company

Job ID: HID1899

Location: Remote, US

Travel: Up to 10%

#Securing your Future!

Join an established, global Digital Engagement team where you can apply your B-to-B experience as a marketing automation expert to drive increased return on investment for our products and solutions.
 

What you will be doing

  • Advise on and build newsletters, emails, landing pages, nurtures, and forms in Marketo following brand guidelines and adhering to industry best practices supporting HID Global business area marketers, across the globe
  • Create content tracks in PathFactory
  • Support campaign creation and list uploading process within Marketo and Salesforce
  • Support regular (monthly) campaign reporting
  • Support the research and recommendations of new MarTech
  • Use project management tool, Workfront, to receive, manage and communicate on all assigned projects.
  • Use testing tool, Litmus, to test Marketo projects and communicate changes with marketing managers
  • Other demand gen special projects assigned as needed

What we are looking for    

  • Ability to actively own, project manage and be accountable for all assigned projects through final delivery, meeting all timeline milestones using our project management tool, Workfront
  • Results-oriented with the ability to execute tasks independently and with great attention to detail in a fast-paced environment.
  • Strong collaboration and organizational skills utilizing collaboration tools: online meetings, email, Microsoft Teams and Workfront

Who you are

  • A Bachelor's Degree, preferably in marketing, internet marketing or relevant technical field. Candidates with equivalent education plus relevant work experience may also be considered.
  • Minimum 2 years of experience in managing global B2B email marketing/lead generation programs required
  • Knowledge in Marketing Automation processes including campaign creation, lead management and online marketing using Marketo, Eloqua, Pardot or similar software applications
  • Ability to work and communicate effectively cross-functionally and cross-regionally.
  • Solid grounding within the B2B environment, to understand ROI and calculate it in the most general of terms.

 

Why Should You Apply?

  • Work as part of an established global team, spanning multiple languages and time zones
  • Advance your skills in cutting edge Marketing Technology (MarTech)
  • Work from one of our global centers of excellence in Austin, Dallas, Fremont, Eden Prairie, West Palm Beach, Krakow, Galway & more
  • Flexible hours, locations, remote work
  • On-the-job training and development including conference attendance (e.g. Adobe Summit)

 

HID Global is an Equal Opportunity Employer/Minorities/Female/Disabled/Veteran

 

HID Global powers the trusted identities of the world's people, places and things. Every day millions of people in more than 100 countries use our products and services to securely access physical and digital places. Over 2 billion things that need to be identified, verified and tracked are connected through HID Global’s technology. We make it possible for people to transact safely, work productively and travel freely. We work with governments, universities, hospitals, financial institutions and some of the most innovative companies on the planet—helping them to create trusting and trusted physical and digital environments so that they and the people who use them can fulfill their potential. Headquartered in Austin, Texas, HID Global has over 4,000 employees worldwide and operates international offices that support more than 100 countries. HID Global® is an ASSA ABLOY Group brand. For more information, visit www.hidglobal.com.