HID Global Launches “Tap around the World” Campaign to Benefit Charities

News Highlights:

  • New challenge for travelers to obtain proof of presence by simply tapping their phones at hot spots with secure NFC tags that add trust to claims of “I was there”
  • HID Global will donate $1 for every tap of an HID Trusted Tag while in New York and Easter Island

AUSTIN, Texas, October 25, 2016 – HID Global®, a worldwide leader in trusted identity solutions, today announced a new campaign that combines charitable giving with the world’s most innovative use of NFC technology – HID Trusted Tag® Services – to create a trusted interactive experience for travelers who want to prove that they reached their destination and did well by doing good. 

Seeing an opportunity to inspire people to travel to the most interesting places with a purpose, a Harvard-educated software engineer-turned-adventurer named Nuseir Yassin (aka “Nas”) accepted the challenge to set up an HID Trusted Tag in one of the most remote parts of the world and in one of the most famous and crowded parts of the world.  This goal fueled his passion for new experiences and using trusted technology to connect people, cultures, places and things.

Thanks to Nas’ actions that were captured on video in a one-of-a-kind, high-energy and daring display, an HID Trusted tag is established on Easter Island off the coast of Chile and on Park Avenue in the heart of New York City.  To prove that one has been there, anyone can go tap his or her phone to the tag.  For each tap, HID Global will donate $1 to a local charity in each location.*

“Join the movement to tap around the world and prove you were there,” said Samuel Asarnoj, Senior Vice President of Corporate Strategy & Business Development with HID Global.  “It has been a pleasure to partner with such a travel trend-setter as Nas on the Tap around the World campaign to create experiences for travelers to achieve a goal with a charitable purpose.  Easter Island and New York are the first of more destinations to come.”

Click here to watch Nas’ groundbreaking video that captures his travel adventures with NFC technology.  For more information about the “Tap around the World” campaign, including the specific locations of the HID tags in New York and on Easter Island, please click here

About HID Trusted Services

HID Trusted Tag Services make it possible to definitively prove a person’s presence at a specific location, whether a traveler, a home healthcare worker, maintenance staff or a security guard.  In addition, HID Trusted Tag Services combine secure NFC tags and HID Cloud Authentication to provide the missing link that securely connected everyday objects to web or mobile applications in order to expand the Internet of Trusted Things (IoTT).  This innovative NFC-based technology that HID Global pioneered enables numerous IoT use cases requiring proof of presence, including simply allowing travelers to “check in” at destinations in different parts of the world.  HID Trusted Tag Services and the company’s broad portfolio of RFID tags are part of HID Global’s Identification Technologies (IDT) business. 

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About HID Global

HID Global is the trusted source for innovative products, services, solutions, and know-how related to the creation, management, and use of secure identities for millions of end-users around the world. The company’s served markets include physical and logical access control, including strong authentication and credential management; card printing and personalization; visitor management systems; highly secure government and citizen ID; and identification RFID technologies used in animal ID and industry and logistics applications. The company’s primary brands include ActivID®, EasyLobby®, FARGO®, IdenTrust®, LaserCard®, Lumidigm®, Quantum Secure, and HID®. Headquartered in Austin, Texas, HID Global has over 2,700 employees worldwide and operates international offices that support more than 100 countries. HID Global® is an ASSA ABLOY Group brand. For more information, visit http://www.hidglobal.com.

*The total amount HID will donate has been capped at 10 KUSD

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® HID, HID Trusted Tag and the HID logo are trademarks or registered trademarks of HID Global in the U.S. and/or other countries. All other trademarks, service marks, and product or service names are trademarks or registered trademarks of their respective owners.

Media Contact:

HID Global

Anthony Petrucci
Director, Global Public Relations
[email protected]