Product Authentication & Brand Protection

Anti-counterfeiting solutions to protect your brand and reputation.

NFC Product Authentication From a Mobile Device

From the supply chain through production to the point of sale, our advanced RFID technology and cloud-based platform ensure your customers get what they paid for along with a wow factor.

Webinar: Brand Protection with NFC Tags

examples of brand protection

Digitally Authenticate From Production to Purchase

HID’s Trusted Tag® Services and related technologies extend Internet of Things (IoT) capabilities directly to the hands of your end customers. A tamper-proof, near field communication (NFC) tag embedded into each product combined with HID’s cloud-based authentication services provide a unique and secure solution. And it’s fully compatible with NFC-enabled mobile phones, tablets and other similar devices.

With a tap of a phone, consumers receive instant validation of the product’s authenticity with customized messages and graphics designed by the manufacturer or anyone upstream in the process. HID’s Trusted Tag Services can facilitate transactions simply by tapping an attached or embedded NFC tag with an NFC-enabled smartphone or tablet to securely communicate information. This results in a frictionless authentication experience using a solution that fuels more powerful and dynamic IoT applications.

Popular goods that trust our tags include:

  • Designer shoes, clothing and accessories
  • Collectables such as currency, sports memorabilia and rare stamps
  • Consumer goods such as wine and spirits
  • Just about anything of value that can be faked


Example Product Authentication Experience in Practice

Trusted Tag Services on a smart phone

One Solution, Multiple Authentication Applications

HID Trusted NFC Tags provide a secure authentication environment not possible with today’s standard NFC labels, static tags or QR codes. HID Trusted Tag Services are ideal for establishing “proof of presence” to:

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Prevent or detect sharing of URLs in digital marketing campaigns.
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Verify a caregiver’s presence in the patient’s home (Electronic Visit Verification).
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Confirm presence for tracking student time and attendance or for any onsite service (guard shifts, maintenance work, etc.).
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Verify the authenticity of a tagged product and provide enhanced consumer experience.

Key Features & Benefits of HID Brand Protection

  • No special readers: the smartphone is the reader
  • Multiple form factors: can be attached to or embedded into nearly any object
  • Customizable: should a stock design not work, we will work with you to customize tags
  • Actionable insights: each intersection is recorded and can deliver deeper insights into consumer behavior via analytics
  • Unclonable: data read from trusted tags has additional security and privacy attributes that change with every tap


Interactive Content Delivers a Unique Brand Engagement

Integrate NFC or Bluetooth® Low Energy technologies into digital touchpoints to deliver a more engaging and interactive user experience into physical media or objects ― including posters, product packaging, point-of-purchase displays and other promotions.

Trusted Tag Services for brand protection

Case Studies


Related Products

HID® IQ Labels™ RFID TagsHID® IQ Labels™ RFID TagsEffortless integration — apply easily to print media, packaging or non-metal assetsHID® Epoxy Tag RFID TagsHID® Epoxy Tag RFID TagsMicro-thin RFID tags for extreme environmentsHID® Trusted Tag Services™ ISO Card HID® Trusted Tag Services™ ISO Card Optimized for secure cloud authentication

Related Documents

HID Trusted Tag Services Datasheet Datasheets HID Trusted Tag Services Datasheet HID® Trusted Tag® Services Brochure Brochures HID® Trusted Tag® Services Brochure HID Case Study: Integrating EPC RFID inventory tracking in the Retail Warehouse Case Studies HID Case Study: Integrating EPC RFID inventory tracking in the Retail Warehouse

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