Implement RFID tags & readers from HID® to authenticate your products and protect your brand.
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Protect your products and brand identity with RFID authentication and NFC anti-counterfeiting solutions.
Each product in your inventory becomes more than just an item; it becomes a beacon of authenticity. RFID's strength lies in its ability to provide a unique digital fingerprint for every product.
From the supply chain through production to the point of sale, our advanced RFID technology and cloud-based platform ensure your customers get what they paid for along with a wow factor.
Find out how NFC tags can prevent counterfeiting, ensure maintenance quality, increase security and protect your brand.
HID’s Trusted Tag® Services and related technologies extend Internet of Things (IoT) capabilities directly to the hands of your end customers. A tamper-proof, near field communication (NFC) tag embedded into each product, combined with HID’s cloud-based authentication services, provide a unique and secure solution. And it’s fully compatible with NFC-enabled mobile phones, tablets and other similar devices.
With a tap of a phone, consumers receive instant validation of the product’s authenticity with customized messages and graphics designed by the manufacturer or anyone upstream in the process. HID’s Trusted Tag Services can facilitate transactions simply by tapping an attached or embedded NFC tag with an NFC-enabled smartphone or tablet to securely communicate information. This results in a frictionless authentication experience using a solution that fuels more powerful and dynamic IoT applications.
Popular goods that trust our tags include:
Integrate NFC or Bluetooth® Low Energy technologies into digital touchpoints to deliver a more engaging and interactive user experience into physical media or objects ― including posters, product packaging, point-of-purchase displays and other promotions.
HID Trusted NFC Tags provide a secure authentication environment not possible with today’s standard NFC labels, static tags or QR codes. HID Trusted Tag Services are ideal for establishing “proof of presence” in diverse use cases.
RFID stands for radio-frequency identification. It is a technology that uses radio waves to identify and track objects. For product authentication, each item is tagged with a small RFID chip that emits a unique code. This code is read by RFID readers, allowing for real-time authentication and tracking.
Product authentication is crucial for brands to safeguard their reputation and revenue. It helps prevent counterfeiting, unauthorized diversion, and ensures consumers receive genuine products, maintaining trust in the brand.
RFID offers benefits such as product traceability, real-time tracking, consumer trust and quick response to incidents. It strengthens brand integrity and provides valuable insights into supply chain management.
Consumers can verify authenticity by scanning the RFID tag with a smartphone app or using an RFID reader. The unique code on the chip is cross-referenced with the brand's database to confirm the product's legitimacy.
Yes, RFID can be seamlessly integrated into existing supply chain systems, providing an efficient and cost-effective solution for brand protection.
Industries such as fashion, pharmaceuticals, electronics, luxury goods and automotive benefit significantly from RFID brand protection due to the high risk of counterfeiting.
While RFID is primarily associated with physical products, it can be employed in combination with other technologies to help protect intellectual property and digital content, such as digital rights management and tracking of physical items associated with digital assets.
Yes, RFID technology can streamline warranty management and product recalls. It allows for accurate identification of affected products, making recalls more targeted and efficient, which ultimately reduces costs and protects brand reputation.
RFID is scalable and adaptable for businesses of all sizes, from small enterprises to large corporations. It can be implemented at a scale that suits the unique needs and budgets of different businesses.
To implement RFID, a brand should assess its specific needs, select the right RFID technology, educate employees and establish a database for tracking and verification with a trusted RFID provider.
HID® IQ Labels™ RFID TagsEffortless integration — apply easily to print media, packaging or non-metal assets
HID® Trusted Tag Services™ ISO Card Optimized for secure cloud authentication
HID® Epoxy Tag RFID TagsMicro-thin RFID tags for extreme environments
Datasheets
HID Trusted Tag Services Datasheet
Brochures
HID® Trusted Tag® Services Brochure
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